This week during Lecture, Mrs. Vestal showed us the first two segments of the 1999 news report on IDEO's engineering design process. We watched the team rise to the challenge of researching, brainstorming, designing, and testing an upgraded shopping cart that addresses four main needs: safety, shopping, checkout and finding what you need.
While watching the diverse group brainstorm and test their ideas, I really wanted to join them! IDEO's environment and culture is conducive to entrepreneurship and improvement. I hope to see more businesses employing the use of IDEO's methods into their workspaces as I become part of the workforce.
The three segments of the program can be found here:
Part 1 The Deep Dive
Part 2 The Deep Dive
Part 3 The Deep Dive
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